Directories are, according to its literal meaning, a listing or a collection of names of individuals or organizations which can be referred to quite easily when searching for one. However, today there is a different kind of directories in which there are articles of various subjects related to business, education, and all the other aspects that make up life and lifestyle. A number of organizations and individuals offering various services find their niche and put up articles in the directories so that for a person looking for an expert in a particular field will easily find one in these directories. The articles on these directories, are linked to either the website of the organization or the blogs or both and therefore it is also used as a form of promotion for the organization or the individuals offering various services. Today directories are also in the form of a website and having a presence on these websites can be greatly advantageous for the business or the individual. There are many ways in which the directories help and they include:
The Benefits of the SEO: Firstly, having a presence in the directories has a huge impact on the ranking of the company or the individual on the search engines. The ranking improves to a large extend and visibility of the company is assured. By linking the directory to the website the ranking further improves as the person is taken directly to the website which is a great way to ensure that there are visitors to the site.
Voice of the Business: The business or the individual expertise gets a voice in these article directories. For example, freelancers like Kitchen fitters whose expertise lies in kitchen remodeling can easily find clients through such forms of promotions. The individuals are able to inform the potential customers about their skills, explain their methodology of work and also elaborate on their work in a big way through words in articles. This is a very eloquent way of promotion without making a noise and that’s why it is so effective.
Advertising past work: Another benefit is that the directories help organizations and individuals to advertise their past projects. For example Builders in Solihull, can easily write about their past prestigious projects and elaborate on the beauty of the building or the constructions that has been completed. This is a great form of advertising in the digital media and leading to more customers.
Online directories today have the power to reach out to millions of viewers, and hence there is no limit to the impact it can have on the viewers or more specifically the readers. Enlisting of the name of the individual along with the skills and expertise or the name of the organization with their products and services explained is a great way to use the platform of online directories as they are likely to make the business successful. Moreover, a presence in the social media also can be extended by the article and a link to your social media page or that of the organization can further enhance the impact of the directory.